We Have Dr. Rodan, Dr. Fields, Peptides, Retinol & the Proactiv Brand!!
I know you have heard of Proactiv … it is the #1 selling acne system in the world … around $850 million a year. Proactiv was developed by Dr. Katie Rodan & Dr. Kathy Fields in the early 90’s. About 10 years ago, Dr. Rodan & Dr. Fields, who are both still practicing dermatologists in San Francisco & professors at Stanford, decided to develop additional skin care regimens to address the other main skin concerns they deal with on a daily basis in their practices. So, they developed new skin care regimens for sensitivity, acne, sun damage & our flagship regimen for anti-aging.
For 4 years, between 2003-2007, the doctors marketed these products in partnership with Estée Lauder under the name of Rodan+Fields Dermatologists. The products were placed in high-end department stores such as Nordstrom, Henri Bendel’s & Bloomingdales. Not only are they all clinically proven, but they are also market proven having achieved the #1 or #2 best-selling clinical skincare brand in every outlet where they were sold.
However, after four years of marketing in high-end retail, the doctors reevaluated their business model. Their goal from day one was to get dermatology into the home. With the marketing of Proactiv through infomercials, they had met this goal and were able to reach the masses. But the doctors realized that the masses were not shopping at Bloomingdales, and consequently they decided to change direction with the marketing of these products & in the fall of 2008 they moved into the direct sales channel.
I found this opportunity in the spring of 2009. I had been a marketing professional for 15 years & then a stay-at-home mom for 2 years. But when the economy tanked in the fall of 2008, we realized that I needed to do something to financially contribute to our family’s income. Because of this opportunity, I have replaced my full-time income & am driving a brand new Lexus, courtesy of the doctors. The biggest blessing is that I’ve been able to do this working part-time hours around my three kids & their busy schedules!
The amazing thing about Rodan+Fields is that we are the first company to ever come into the direct selling channel with an established brand and the first company to ever leave retail & come into this channel. Our company grew 1000% last year despite the down-turn in the economy!
I realize this may not be something you are personally interested in, but you may know JUST the right people. I would welcome your referrals!
As my thank you for your referral, you will receive a great Rodan + Fields goody pack - filled with some of my favorite R+F products including our award-winning night serum capsules! (featured in the March issue of Allure Magazine - on stands now!)
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