I thought I'd share an end of 2010 letter from Rodan + Fields President and General Manager Lori Bush with my readers:"As 2010 comes to a close, it's time to take inventory ... not just of the number of regimens, AMP MD™ units and business portfolios in our warehouse, but of our progress towards our lofty vision of changing skin and changing lives as we redefine independent business ownership. Those of you who know me, know of my affinity for business books. I'm the first one to admit that most of my "big ideas" are really repurposed concepts I've borrowed from industry gurus. So as we look back on this past year of impressive growth for Rodan + Fields® and pontificate on how we're set up for 2011 and beyond, there should be no surprise that I'm going to reflect on the teachings of Jim Collins and one of my favorite business bestsellers, "Good to Great". ... One Big Thing
Great companies do not and, according to Jim Collins, should not try to be all things to all people. Rather, great companies can attribute their success to one big thing. (Collins refers to this as the hedgehog concept because the hedgehog has few impressive attributes except for one; when under attack, it can roll up into a perfect little ball of sharp spikes and thus generally prevail in the face of danger.) For companies, the one big thing happens at the intersection of three components: what you are deeply passionate about, what you can be the best in the world at, and what drives your economic engine. It's been suggested that it generally takes a company four or more years to really get to that level of introspection. I think we've nailed it in less than three ...
What are we deeply passionate about: changing lives by redefining independent business ownership
What we can be the best in the world at: skincare!
What drives our economic engine: Average Executive Group / Personal Team Volume (1200 CV or more indicates that there is the duplication and leverage that leads to sustainable income). In 2010, we worked with our R+F field leaders to develop and refine a new business opportunity presentation to help communicate the power of the Rodan + Fields products and brand in helping our independent business owners capture a significant share in the highly lucrative anti-aging skincare market... Most importantly, we introduced new skincare products that are allowing our independent business owners to enjoy a bigger slice of the skincare market. AMP MD, as a component of the all new Anti-Age regimen, is creating outstanding results and new possibilities in skincare, attracting new customers and new Consultants alike. Greater customer acquisition, higher average orders, greater customer loyalty and more recruits add up to significantly increased Personal Team Volume. A Culture of Discipline
The beauty of independent business ownership is that you are your own boss ... you control your hours, where you conduct business, who you choose as your team. However, there are critical practices that lead to success and as much as differentiation in our product and brand help our business, resisting these tried and true principles in how to engage and duplicate can derail even the most committed of Consultants. That's why we introduced the MBA program for our top leaders and implemented our market-based test, "The Atlanta Project," to drill critical practices into the field. The test results are in and they are good ... very good. So in 2011, we will be introducing these disciplines into more markets across the country and rolling out tools that will accelerate their adoption by your new recruits. Technology Accelerators
Great companies have identified opportunities to leverage technology as an accelerator of momentum ... not the creator of it. That's why we've been hard at work in 2010 to streamline the Pulse Business Management Suite to enhance the user experience and improve the reports that are available to you. Rodan + Fields won two of six prestigious awards at the
100th Direct Selling Association Gala - The Rising Star and
the Excellence in Sales Force Development in June 2010.So, my friends, it appears my year-end message has become a mini business book of its own. So I'll end with this: I'm inspired by the greatness I have seen emerge among our independent business owners. You have made us worthy of the awards and the recognition that have been bestowed upon our young company. On behalf of Dr. Rodan, Dr. Fields, Amnon and the entire Rodan + Fields company team, I applaud you and look forward to celebrating more greatness in the new year. Here's to your success and to great skin! Kind regards, Lori Bush" LISTEN TO OUR BUSINESS OPPORTUNITY CALL
(712) 432-1011 access code 470426568# and join my top producing team.
Achieve financial freedom in 2011!*Disclaimer: Earnings depend on a number of factors, including the area in which you live and your individual effort. Success with Rodan + Fields results only from successful sales efforts, which require hard work, diligence, and leadership.
Great companies do not and, according to Jim Collins, should not try to be all things to all people. Rather, great companies can attribute their success to one big thing. (Collins refers to this as the hedgehog concept because the hedgehog has few impressive attributes except for one; when under attack, it can roll up into a perfect little ball of sharp spikes and thus generally prevail in the face of danger.) For companies, the one big thing happens at the intersection of three components: what you are deeply passionate about, what you can be the best in the world at, and what drives your economic engine. It's been suggested that it generally takes a company four or more years to really get to that level of introspection. I think we've nailed it in less than three ...
What are we deeply passionate about: changing lives by redefining independent business ownership
What we can be the best in the world at: skincare!
What drives our economic engine: Average Executive Group / Personal Team Volume (1200 CV or more indicates that there is the duplication and leverage that leads to sustainable income). In 2010, we worked with our R+F field leaders to develop and refine a new business opportunity presentation to help communicate the power of the Rodan + Fields products and brand in helping our independent business owners capture a significant share in the highly lucrative anti-aging skincare market... Most importantly, we introduced new skincare products that are allowing our independent business owners to enjoy a bigger slice of the skincare market. AMP MD, as a component of the all new Anti-Age regimen, is creating outstanding results and new possibilities in skincare, attracting new customers and new Consultants alike. Greater customer acquisition, higher average orders, greater customer loyalty and more recruits add up to significantly increased Personal Team Volume. A Culture of Discipline
The beauty of independent business ownership is that you are your own boss ... you control your hours, where you conduct business, who you choose as your team. However, there are critical practices that lead to success and as much as differentiation in our product and brand help our business, resisting these tried and true principles in how to engage and duplicate can derail even the most committed of Consultants. That's why we introduced the MBA program for our top leaders and implemented our market-based test, "The Atlanta Project," to drill critical practices into the field. The test results are in and they are good ... very good. So in 2011, we will be introducing these disciplines into more markets across the country and rolling out tools that will accelerate their adoption by your new recruits. Technology Accelerators
Great companies have identified opportunities to leverage technology as an accelerator of momentum ... not the creator of it. That's why we've been hard at work in 2010 to streamline the Pulse Business Management Suite to enhance the user experience and improve the reports that are available to you. Rodan + Fields won two of six prestigious awards at the
100th Direct Selling Association Gala - The Rising Star and
the Excellence in Sales Force Development in June 2010.So, my friends, it appears my year-end message has become a mini business book of its own. So I'll end with this: I'm inspired by the greatness I have seen emerge among our independent business owners. You have made us worthy of the awards and the recognition that have been bestowed upon our young company. On behalf of Dr. Rodan, Dr. Fields, Amnon and the entire Rodan + Fields company team, I applaud you and look forward to celebrating more greatness in the new year. Here's to your success and to great skin! Kind regards, Lori Bush" LISTEN TO OUR BUSINESS OPPORTUNITY CALL
(712) 432-1011 access code 470426568# and join my top producing team.
Achieve financial freedom in 2011!*Disclaimer: Earnings depend on a number of factors, including the area in which you live and your individual effort. Success with Rodan + Fields results only from successful sales efforts, which require hard work, diligence, and leadership.
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